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In many ways, the Public Relations function is the most important function at any level of The American Legion. It is our job to educate the public, veterans and our own Legionnaires of The American Legion’s beliefs, programs and goals.
Notify your members through newsletters, flyers and other means of what is going on at your post, as well as passing on local and national policy and program issues of importance to all members. Some members pay their dues because they want their voice to be heard in Washington but they may not be aware of all our programs for their community. Keeping our members informed of ALL of the issues is critical.
If you are planning to invite members of your community to attend a ceremony at your post or local memorial, having an open house, or participating in a Department or National campaign then you will need to reach people who are not members of your Post. You can contact your local Chamber of Commerce, other volunteer organizations such as your local fire department, schools, churches, local politicians and media.
The goal of effective media relations is to have a well working relations between you and the various media in your area. Once a relationship is built, they will call you when they need answers on veterans’ issues, and you will know who to call to provide a local angle to a national story regarding The American Legion.
For additional information on Public Relations contact
2072 Rockfield Road
Pittsburgh, PA 15243
or email: email@example.com